Ms Yasmin Zafar
E-mail:
yzafar@iba.edu.pk
2005 ABD Marketing
Institute
of Business Administration, University of Karachi, Pakistan
1990 MBA International
Business and Management
University of San
Francisco, USA (GPA-3.7)
1979 MBA Finance
and Marketing
1976 B.Sc. Experimental
Food and Institutional Management
College
of Home Economics, University of Karachi, Pakistan
1971 SSC Karachi
Grammar School, Pakistan
PROFESSIONAL
EXPERIENCE
Assistant Professor, Chairperson, Department of
Marketing
·
Team
leader of the BBA Audit Committee. Conducted an audit of BBA four year program
in 2010-2011. The new revised and revamped BBA program was developed as a
result of this audit. It was implemented September 2011.
·
Advisor
to MBA project; supervised three groups of students in their projects on Abu
Daood, IIL and NIFT.
·
Successfully
conducted MBA elective courses in consumer behavior, brand and sales management
using the case method pedagogy.
·
Provide
academic and administrative leadership through induction, training and
development of faculty.
·
Manage
the administrative, fiscal and instructional resources of the Department
through allocation of balanced workloads and Teaching Assistants to individual
faculty members, and reflecting of their research and leave plans.
·
Schedule
courses, faculty, classroom, and other support facilities for delivery of
assigned Program objectives while considering individual faculty commitments
for research and assigned administrative tasks.
·
Oversee
curriculum development and standardization of course outlines, content, and
tools for delivery of course objectives though review of faculty’s course
dossiers.
·
Continually
promote faculty development through annual goal-setting based on SMART
principles, continuing assessment of progress, and annual performance reviews.
·
Review
complaints from students, personally attend classes of faculty in need of
advice, and guide faculty to higher levels of academic excellence.
·
Support
faculty involvement in academic research through nominations for international
conferences, and periodically oversee progress on research activities through
to publication in journals approved by the Higher Education Commission.
·
Support
faculty involvement in extra-curricular activities to support the wider mission
of the Institute of “leadership for tomorrow”.
Member
of IBA Academic Committee
·
Provided
academic and administrative support in all matters brought to the committee.
·
Member
of the MBA audit sub-committee. Conducted an audit of MBA program in 2008-2009.
The new revamped MBA program was designed as a result of this audit and
implemented in September 2010.
·
Member
of the curriculum development sub-committee.
Assistant
Professor
·
Conducted
courses in principles of marketing, marketing issues in Pakistan, marketing management,
consumer behavior, brand management and sales management to: BBA (Honors), 4
year BBA, MBA (Morning), MBA (Executive), MBA (MIS) and MBA (CS).
·
Successfully
completed the Ph.D. course requirements including twelve courses and qualified
the comprehensive exam conducted in July 2005
Kellogg School of
Management
·
Audited
five courses in the marketing discipline, four at 400 level and one at 500 level.
·
Completed
an audit of the IBA
·
Compiled
a report on the working of Kellogg business school.
Assistant
Professor and Chairperson, Department of Marketing
·
Monitored
academic course allocations, faculty recruitment and teaching evaluations.
·
Conducted
Business English, management, marketing, marketing management courses to five
programs: BBA (Honors), MBA (Morning), MBA (Executive), MBA (Export Marketing),
MBA (MIS).
·
Administered participant registration and
student discipline for a 600 delegate two-day national conference on “National
Economic Survival” in April 2001.
·
Supervised and guided students in
research-oriented marketing and management papers.
·
Coordinated students’ activity and
grievance handling issues.
1999 CITIBANK, NA Karachi
Industrial Experience, DBA Candidate, IBA
·
Compiled
a 150-page orientation manual for the Global Consumer Finance Business Division
1999 SZABIST, Karachi, Visiting Faculty
·
Taught
Retailing to the BBA class.
1997 to 2000 INSTITUTE OF BUSINESS
ADMINISTRATION, KARACHI
Ad-hoc faculty member
·
Conducted
business communication, marketing, human resource, marketing management,
information management and organizational behavior courses to seven programs:
MBA (Morning), BBA (Honors), MBA and BBA (Executive), MBA (MFS), MBA (MIS), and
MBA (Evening).
·
Participated
in a student / faculty interactive seminar on curriculum development.
·
Supervised
and guided students in research oriented management, marketing and human
resource term projects.
1994-1996 DR ZIAUDDIN HOSPITAL,
KARACHI
General Manager, Management Information Systems
·
Prepared
financial feasibility of Dr. Ziauddin Hospital, Clifton for NDFC (Government financial
institution) approval. The loan was subsequently approved on the
recommendation.
·
Administered
two in-house training workshops on Inventory Control and Material Management.
·
Presented
a reorganization plan of the Material Management System.
·
Compiled
an employee code of conduct manual.
·
Conducted
an organizational problem analysis and needs assessment.
·
Designed
management and organization restructure based on evaluation and review of the
existing system.
·
Recommended
management reporting and information systems for the new Clifton Project.
·
Evaluated
nurses’ professional and personal attitudes towards clients and their
attendants-recommended a corrective measures program.
1991-93 FREELANCE
CONSULTANT, ISLAMABAD
·
Assisted
in financial planning and economic projections for a Housing Project Scheme.
·
Evaluated
and analyzed fund flow cash generation trends of a private construction
company.
1989-90 UNIVERSITY OF SAN FRANCISCO, USA
Financial Analyst
Intern, Business and Finance
·
Prepared
an early retirement plan for the University’s faculty. (It was approved for
implementation in 1991).
·
Developed
an implementation plan for update of the existing version of the Human Resource
System.
1988-89 THE CHASE MANHATTAN BANK, N.A.,
KARACHI
Assistant Treasurer,
Individual Banking
·
Marketed
over 20 high net worth relationships.
·
Maintained
credit administration for all banking products and services.
1986-88 THE CHASE MANHATTAN BANK, N.A.,
KARACHI
Assistant Treasurer, Institutional Banking
·
Marketed
trade and other service products on International accounts (5 nationalized
banks with over 100 branches).
·
Helped
compile financial bank package for annual review.
·
Monitored
institutional risk positions ($ 4.4 million) and maintained credit
administration.
·
Administered
two seminars on Trade Product Services and three on Intensive Credit Analysis,
each for 35 participants.
·
Conducted
lectures in Intensive Credit Analysis Seminar for senior bankers.
1983-86 THE CHASE MANHATTAN BANK, N.A.,
KARACHI
Assistant Manager, Institutional
Banking
·
Coordinated
Credit and Marketing of the financial institutions mentioned above.
·
Managed
loan administration, documentation, correspondence and investigation
·
Served
as backup officer for five corporate accounts.
1982-83 BANKER’S EQUITY LTD., KARACHI
Project Analyst PA &
RP Division
·
Analyzed,
appraised and packaged development projects valuing between $1-5 million.
1979-82 THE MUSLIM COMMERCIAL BANK LTD.,
KARACHI
Research Analyst,
Research and Development
·
Supported
Advances and Loans Division.
·
Conducted
financial and economic analysis of the troubled textile units.
·
Lectured
to branch managers on Financial Statement Analysis.
TRAINING
WORKSHOPS
PAKISTAN
The Immutable Laws
of Branding, IBA, May 2011
Successful Teaching
Methodologies, IBA, January 2011
Case Teaching
Guidelines, IBA, January 2011
Retailing,
Terrabiz, December 2010, Karachi
Writing Case Studies, IBA, June 2010
Quantitative Research Skills, IBA, May 2010
Market Research
for Better Decision Making, by Dan Healy, Terrabiz, Oct, 2009 , Karachi
Development and Use of Case Study Method in
Business School Environment, HEC and
IBA, April, 2009
Case Writing and Teaching Workshop, LUMS, Lahore, May 2009
Performance
Management, IBA, January 2009
MARCON, Marketing
Association of Pakistan, January, 2009, Karachi
BUYOLOGY by
Martin Lindstrom, February 2009, Karachi
USA
International
Management: Developing Peak Performance, US Academy for International Development,
December 1988.
HONG
KONG
Asia Credit
Training, The Chase Manhattan Bank NA, 1984
Asia Trade Product
Sales, The Chase Manhattan Bank N.A, 1984
Bahrain, Canada,
Egypt, Hong Kong, India, Tanzania, Thailand, UAE, UK, USA, Vietnam and
Zambia for business,
academic and recreation purposes.
Computer
proficiency in SPSS,
Microsoft Word, Microsoft Excell and Power Point, Wingz,
What’s best, Excel, Quant Systems, E Views,
TORA, Lotus 123.
Fluent in Urdu and English Language.
ASSOCIATIONS
Member Marketing
Association of Pakistan
Committee
person Business
Administration Students Club, IBA, Karachi, 1979
Life
member Association of
Business, Professional and Agricultural Women, Pakistan.
President Student’s Union,
College of Home Economics, Karachi, 1975