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Marketing surrounds us every day and has changed our lives significantly.
KAMN reveals the secrets of Marketing and empowers you to shape and redefine the future the way you want to irrespective of whatever field you are in."
This is our vision statement and this is what we intend to do. It is an initiative that among other things will conduct modules on various topics of Marketing. The idea is to pass on the experience and expertise of Khalid Alvi & his team to anyone who values learning. We guarantee you that these modules will be extensively researched and will be a great experience for people from all walks of life.
The first module was on Country Branding at the Main Campus, auditorium. The premise of the module is that same principles apply on Country Branding as on product branding.
It starts off with reminding everyone on the basics of branding. Brands need architects is the second section similarly countries. The 3rd section is on Architects Irony, where the architects have perceived something and the receiver something else. A case history of Rin and America illustrates this point along with Pakistan. The 4th Section comes up with a trademark KAMN Solution which is based on 5 principles. The last section is what the logo of KAMN stands for PAST PRESENT AND THE FUTURE. The examples of past successful countries, present & the future is predicted based on the 5 principles.
This was the first of sixty proposed modules on different facets of
marketing. The objective being to foster the understanding of
marketing concepts in a local as well as international sense…. Do
watch this space for more to come……..
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