Institute of Business Administration

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Institute of Business Administration - Karachi


The Executive MBA team wins Battle of Brains


The event "Battle of Brains" was arranged by Indus Motors in order to get the ideas about the boost of sales of their Toyota Genuine Motor Oil (TGMO). The TGMO is currently failed to getting desirable market share. The Executive MBA (CM - XI Batch) team searched the whole market in Karachi and found various development scopes in marketing, distribution and design of packaging of TGMO. The Executive MBA team presented innovative solution to Indus Motors high officials. Based on the performance of the team and quality of the solution the Executive MBA team achieved 2nd position. In the events teams from LUMS, IBA and Karachi School of Business and Leadership (KSBL) also participated. The following team members of Executive MBA (CM XI) participated in the event and represented IBA:

a. Aly Abdul Muhammad (Team Leader)
b. Farid Ahmed Siddiquie (Team Member)
c. Umar Saeed (Team Member)
d. Huamira Sardar Ali (Team Member)