FOR EXPORTERS, ENTREPRENEURS AND ACADEMICS

The Institute of Business Administration (IBA) will hold a workshop on Export Marketing. Dr. Zafaruddin Ahmed, Professor of Marketing and International Business at Texas A&M University in Commerce, Texas, USA, will conduct workshop.

Topics Include:

WTO and it impact on Pakistan Exports

Branding for Export

Determinants of Export for Pakistan

Models of Success for developing countries exports

And other related issues for Pakistan Exports.

Dr. Zafar is an accomplished professional in the field of export marketing and has numerous publications to his credit. Zafar has been a Visiting Professor to the American University of Beirut (Lebanon), Nanyang Technological University (Singapore), and the University of the Witwatersrand (South Africa). Zafar’s research and guest lecturing have also been conducted in many countries such as South Korea, Australia, Russia, Japan, Malaysia, Indonesia, Moldova, Thailand, Saudi Arabia, Pakistan and India. Dr. Zafar has also consulted for numerous renowned organizations and he is listed in the “Harvard International Directory of Business and Management Scholars”.

Who Should Attend

Exporters

Entrepreneurs desirous to export

Textile and Leather Industry

Export Consultants and Exporters’ Agents

Industry facilitators

Government officials dealing with exports

EPZ

Participation will help develop strategies for export, overcome problems, give creative insights into how to increase exports and deal with WTO issues.

Dates: Dec 20 & 21, 2004

Venue: IBA Center for Executive Education

Timing: 0900 to 1700 hrs

Registration Fee: Rs. 12,000. There are a limited number of seats. We will go by first come first served.

Contact: Ms. Sumera Muhammad 111677677/51, 03002702796