Session on Social Media Marketing by IBA Alumnus Mr. Khurshid Ali from Facebook Inc. Singapore

Session on Social Media Marketing by IBA Alumnus Mr. Khurshid Ali from Facebook Inc. Singapore

Facebook At IBA

IBA alumnus, Mr. Ali Khurshid, working at Facebook and stationed at Singapore was at IBA on Friday, February 10th for a guest speaker session on social media marketing in general and Facebook in particular in the Marketing Management course of Mr Jami Moiz. The session was planned to be a candid interactive discussion with the MBA 1 students enrolled in the course.

The forum opened with a brief introduction of the audience members and was followed by Mr. Ali Khurshid, giving an inspiring and motivating account of his journey to Facebook. After graduating with an MBA degree from IBA in 2014, he worked for multiple ventures like Yayvo.com, The Nest i/o and Carmudi. Moreover, he also has experience in the advertising industry and has served in the advertising giant, Lowe & Rauf, managing the Unilever portfolio after his BBA from IBA in 2010, which he left to complete his MBA.

Mr. Khurshid is currently working as an Account Manager at Facebook and his portfolio comprises of the SMB (Small and Medium Businesses) in Pakistan.

During the session, he highlighted the huge potential that is present for digital marketing in Pakistan and the tremendous opportunities and platforms that Facebook provides to its advertisers, particularly for the small and medium businesses. Some of the most useful Facebook tools for the advertisers that were mentioned by him are Facebook Blue Print, Ad Accounts, etc.

Overall, this was quite an enlightening session with several aspects of digital marketing highlighted through Facebook that was discussed at great length. Ali presented Habib Motiwala, MBA Class of 2018 a memento from Facebook for being the most avid questioner. One desires that such informative and interactive sessions are held more frequently for MBA students as they work very well in knitting marketing theory to practice.

Muhammad Ali, Amal Rauf, Sundus Iftikhar & Anum Sadik MBA Class of 2018