Assistant Professor at Institute of Business Administration, Karachi (Feb-2021 to PRESENT)
Assistant Professor at NUST Business School, National Uni Sciences & Tech (Sep-2018 to Jan-2021)
Lecturer at Air University Pakistan (Sep-2013 to Nov-2014)
Organizational Support Service Officer at Telenor Pakistan (Pvt) Ltd (Aug-2011 to Oct-2021)
Academic Qualification
PhD (Marketing), University Utara Malaysia - 2018
MBA (Marketing), Air University, Pakistan - 2013
BBA (Marketing), Bahauddin Zakariya University - BZU - 2011
Research Interests
Marketing
Courses Taught
ADVANCED & APPLIED BUSINESS RESEARCH
DIGITAL MARKETING
EXPERIENTIAL LEARNING PROGRAM (ELP)
MARKETING MANAGEMENT
METHODS IN BUSINESS RESEARCH
Research Output
Summary of Journal Publication
2018
2019
2020
2021
Journal Publication(s)
Ghazanfar A Abbasi, Mahavithya Jagaveeran, Yen-Nee Goh, Dr. Beenish Tariq ,"The Impact of Type of Content Use on Smartphone Addiction and Academic Performance: Physical Activity as Moderator",Technology in Society,Feb 01, 2021,,
Dr. Beenish Tariq, Sadaf Taimoor, Hammad Najam, Rob Law, Waseem Hassan, Heesup Han ,"Generating marketing outcomes through internet of things (IoT) technologies.",Sustainability,Nov 19, 2020,,
Case(s)
Waheed Ali Umrani, Rukhman Solangi, Virginia Bodolica, Buxial Khan, Dr. Beenish Tariq ,"Sustaining Hazir Sabzi Through Study, Work and Family: A Three-Tier Conflict",Asian Case Research Journal,May 01, 2021,,
Book(s)
Dr. Beenish Tariq, Hamad Najam, Heesup Han, A. M. Saada, Ahmer A Abbasi, N Christopher, Ghazanfer Abbasi ,"Examining Mobile Financial Services in Pakistan: Rural and Urban Perspective with Gender as a Moderator",in "Recent Advances in Technology Acceptance Models and Theories" Mostafa Al Emran & Khaled Shaalan (Eds.) Studies in Systems, Decision and Control Series, Springer, 6330 Cham, Switzerland,Mar 01, 2021,,
