Faculty Profile

Dr. Muhammad Mohsin Butt

Professor

Department: Marketing

Specialization: Islamic Marketing, Higher Education Marketing and Multicultural Marketing

Onboard Status: Available

Email: mmbutt@iba.edu.pk


Work Experience

  • Professor at Institute of Business Administration, Karachi (Jan-2021 to PRESENT)
  • Head of Department & Professor Marketing Department at GIKI Topi Sawabi, Pakistan (Aug-2018 to Aug-2020)
  • Professor of Marketing at Air University, Pakistan (Aug-2017 to Aug-2018)
  • Associate Professor at Curtin University of Technology, Malaysia (Sep-2015 to Mar-2017)
  • Assistant Professor at The University of Nottingham, Malaysia (Feb-2012 to Aug-2015)
  • Assistant Professor at International Islamic University, Pakistan (Aug-2010 to Dec-2011)
  • Lecturer at GIFT University, Pakistan (Aug-2005 to Jun-2007)
  • Manager QA at Mir Yousuf Leader Ware , GFC Fan , Sabro Air Condi (Jan-1999 to Jul-2005)

Academic Qualification

  • PhD (Islamic Marketing, Higher Education Marketing and Multicultural Marketing), University of Malaysia Sarawak, Malaysia - 2010
  • MBA , Hamdard University - 1999
  • BCom , Punjab University, Lahore - 1996

Research Interests

  • Islamic Marketing, Higher Education Marketing and Multicultural Marketing

Courses Taught

  • APPLIED BUSINESS RESEARCH (QUANTITATIVE)
  • APPLIED BUYING BEHAVIOUR
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • METHODS IN BUSINESS RESEARCH
  • SEMINAR IN MARKETING THEORY

Research Output

Journal Publication(s)

  • Dr. Muhammad Mohsin Butt, Jeroen Huisman, Dildar Hussian, Muhammad Alam, & Muslim Amin ,"Antecedents and Consequences of Students’ Attitudes towards Internationally Accredited Business Schools: A Signaling Theory Perspective",Journal of Marketing for Higher Education,Jun 22, 2021,,
  • Dr. Muhammad Mohsin Butt, Kok Wei Khong, Muhammad Alam ,"Managing Corporate Brand Behavioral Integrity: A Case of Alleged Violation of Halal Certification",Journal of Islamic Marketing,May 18, 2020,,
  • Stephen Wilkins, Dr. Muhammad Mohsin Butt, Farshid Shams, Andrea Pérez ,"Product Standardisation in The Food Service Industry: Post-Purchase Attitudes and Repurchase Intentions of Non-Muslims after Consuming Halal Food",Journal of Strategic Marketing,Apr 03, 2019,,
  • Stephen Wilkins, Dr. Muhammad Mohsin Butt, Farshid Shams, Andrea Pérez ,"The Acceptance of Halal Food in Non-Muslim Countries: Effects of Religious Identity, National Identification, Consumer Ethnocentrism and Consumer Cosmopolitanism",Journal of Islamic Marketing,Nov 19, 2019,,
  • Stephen Wilkins, Dr. Muhammad Mohsin Butt, Troy Heffernan ,"Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms",Journal of Strategic Marketing,Mar 10, 2018,,
  • Stephen Wilkins, Dr. Muhammad Mohsin Butt, Troy Heffernan ,"International Brand Alliances, Antecedents of Consumers’ Cognitive Dissonance and Satisfaction with Co-Branded Services",Journal of Marketing for Higher Education,Feb 01, 2018,,
  • Troy Heffernan, Stephen Wilkins, Dr. Muhammad Mohsin Butt ,"Transnational Higher Education: The Importance of Institutional Reputation, Trust and Student-University Identification in International Partnerships",International Journal of Educational Management,Mar 12, 2018,,
  • Stephen Wilkins, Dr. Muhammad Mohsin Butt, Carrie Amani Annabi ,"The Influence of Organisational Identification on Employee Attitudes and Behaviours in Multinational Higher Education Institutions",Journal of Higher Education Policy and Management,Apr 03, 2018,,
  • Dr. Muhammad Mohsin Butt, Ernest Cyril de-Run, Ammen U-Din, Dilip Mutum ,"Religious Symbolism in Islamic Financial Service Advertisements",Journal of Islamic Marketing,Jun 11, 2018,,
  • Dr. Muhammad Mohsin Butt, Yu Yingchen, Amrul Asraf Mohd-An, Dilip S. Mutum, Hiram Ting, Khong Kok Wei ,"Antecedents of Consumer Based Electronic Retail Brand Equity: A Holistic Model",Asian Academy of Management Journal,Jul 01, 2018,,
  • Stephen Wilkins, Dr. Muhammad Mohsin Butt, Carrie Amani Annabi ,"The Effects of Employee Commitment in Transnational Higher Education: The Case of International Branch Campuses",Journal of Studies in International Education,Feb 07, 2017,,
  • Dr. Muhammad Mohsin Butt, Susuan Rose, Stephen Wilkins, Junaid Ul Haq ,"MNCs and religious influences in global markets: Drivers of consumer-based halal brand equity",International Marketing Review,Nov 13, 2017,,
  • Dr. Muhammad Mohsin Butt, Saadia Mushtaq, Alia Afzal, Kok Wei Khong, Fon Sim Ong, Pui Fong Ng ,"Managing Green Brand Equity: Integrating Behavioural and Branding Oriented Approaches",Business Strategy and the Environment,May 01, 2017,,
  • Chiu Mei Chee, Dr. Muhammad Mohsin Butt, Stephen Wilkins, Fon Sim Ong ,"Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations",Journal of Marketing for Higher Education,Jan 02, 2016,,
  • Stephen Wilkins, Carina Beckenuyte, Dr. Muhammad Mohsin Butt ,"Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling",European Journal of Marketing,Feb 08, 2016,,
  • Stephen Wilkins, Dr. Muhammad Mohsin Butt, Daniel Kratochvil, Melodena Stephens Balakrishnan ,"The effects of social identification and organizational identification on student commitment, achievement and satisfaction in management education",Studies in Higher Education,Feb 08, 2016,,
  • Pui Fong Ng, Dr. Muhammad Mohsin Butt, Kok Wei Khong, Fon Sim Ong ,"Antecedents of Green Brand Equity: An Integrated Approach",Journal of Business Ethics,Jun 03, 2014,,
  • Amjad Shamim, Dr. Muhammad Mohsin Butt ,"A critical model of brand experience consequences",Asia Pacific Journal of Marketing and Logistic,Jan 07, 2013,,
  • Sadia Jahanzeb, Tasneem Fatima, Dr. Muhammad Mohsin Butt ,"How service quality influence brand equity: The dual mediating role of perceived value and corporate credibility",International Journal of Bank Marketing,Feb 22, 2013,,
  • Dr. Muhammad Mohsin Butt, Muhammad Aftab ,"Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model of online Islamic Banking",International Journal of Bank Marketing,Mar 22, 2013,,
  • Sajjad Ahmad, Dr. Muhammad Mohsin Butt ,"Can after sale service generate brand equity",Marketing Intelligence and Planning,Apr 05, 2012,,
  • Arshia Mukhtar, Dr. Muhammad Mohsin Butt ,"Intentions to choose Halal products: The role of religiosity",Journal of Islamic Marketing,Jun 22, 2012,,
  • Dr. Muhammad Mohsin Butt, Ernest Cyril de Run ,"Do target and non-target ethnic group adolescents process advertisements differently?",Australasian Marketing Journal,Jan 05, 2011,,
  • Ernest Cyril de Run, Dr. Muhammad Mohsin Butt, Kim-Shyan Fam, Hui Yin Jong ,"Attitude towards offensive advertisement, Malaysian Muslims view",Journal of Islamic Marketing,Mar 26, 2010,,
  • Dr. Muhammad Mohsin Butt, Ernest Cyril de Run ,"Private healthcare quality: A SERVQUAL model application",International Journal of Health Care Quality Assurance,Jul 09, 2010,,
  • Dr. Muhammad Mohsin Butt, Ernest Cyril de Run ,"Ethnic advertisement: Adolescents attitude towards target /non target advertisement",Young Consumers,Jul 31, 2010,,

Case(s)

    Book(s)

      Conference(s)

        Other(s)


          Projects

          List to come