Given widespread climate change and the events triggered by Covid 19, sustainability is now the lynchpin for all future planning. At the individual, familial, organizational, and global level, people are looking for sustainable ways to co-exist with the evolving natural and commercial environments. Coupled with this, the rapid advancement in technology presents unique opportunities and challenges to us and upcoming generations. These challenges are irrevocably shaping the future of marketing, and we as marketers need to understand what this means for us. The Marketing themes and sub-themes include (but are by no means limited to) the following:

The list below, though not exhaustive, serves as a guideline for potential topics.

Post-Covid Marketing

  • Marketing to the Aware Consumer
  • Green Marketing
  • The Dark Side of Marketing
  • Brand Sustainability

Technology and Sustainable Consumption

  • Sustainable Innovations
  • Augmented Reality and Consumption Choices
  • Neuromarketing – Ethically Permissible?
  • Artificial Intelligence and Consumer Experiences
  • Ethical Consumption for Young Consumers

Sustainable Lifestyle Choices

  • Adopting Sustainable Alternatives
  • Sustainable Sourcing
  • Preloved Personal Items
  • Renting to Promote Sustainability

Entrepreneurial Marketing and Sustainability

  • Sustainable Marketing for Startups
  • Scaling Up Sustainably

Track Chair

Dr. Amber Gul Rashid


Dr. Amber Gul Rashid
Assistant Professor