Given widespread climate change and the events triggered by Covid 19, sustainability is now the lynchpin for all future planning. At the individual, familial, organizational, and global level, people are looking for sustainable ways to co-exist with the evolving natural and commercial environments. Coupled with this, the rapid advancement in technology presents unique opportunities and challenges to us and upcoming generations. These challenges are irrevocably shaping the future of marketing, and we as marketers need to understand what this means for us. The Marketing themes and sub-themes include (but are by no means limited to) the following:
The list below, though not exhaustive, serves as a guideline for potential topics.
Technology and Sustainable Consumption
Sustainable Lifestyle Choices
Entrepreneurial Marketing and Sustainability