Faculty Profile

Syed Akhtar Mahmud

Visiting Faculty

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email:


Work Experience

  • - Visiting Faculty at Institute of Business Administration, Karachi (Jan-2001 to PRESENT)
  • - CEO at Brand Image (Jul-1997 to PRESENT)
  • - C.O.O. at FedEx (May-1991 to Jul-1997)
  • - Country Manager- Marketing at DHL Pakistan (Pvt.) Limited (Jan-1987 to Dec-1991)
  • - Group Product Manager at Unilever Pakistan (Jan-1979 to Dec-1987)

Academic Qualification

  • MBA (Marketing), Institute of Business Administration, Karachi - 1978
  • BSc , D.J Science College - 1974

Research Interests

  • Marketing

Courses Taught

  • ADV. BRAND MANAGEMENT
  • ADVERTISING
  • ADVERTISING
  • Advanced Marketing Communicati
  • BRAND MANAGEMENT
  • BRAND MANAGEMENT
  • BRANDING AND CREATIVE CORPORAT
  • BRANDING FOR PHARMA PRODUCTS
  • ELP - (Entrepreneurship)
  • EXPERIENTIAL LEARNING PROGRAM
  • INTEGRATED MARKETING COMM.
  • MARKETING MANAGEMENT
  • MBA Project (Part-2)
  • RESEARCH METHOD IN ECO & FIN

Research Output

Journal Publication(s)

    Case(s)

      Book(s)

        Conference(s)

          Other(s)


            Projects

            List to come