Work Experience
- Assistant Professor and Chairperson - Marketing Department at Institute of Business Administration, Karachi (Aug-2023 to PRESENT)
- Assistant Professor and Program Coordinator MS Marketing Program at Institute of Business Administration, Karachi (Feb-2022 to Jul-2023)
- Assistant Professor at Institute of Business Administration, Karachi (Sep-2020 to Jan-2022)
- Assistant Professor and Student Counselor at Institute of Business Administration, Karachi (Feb-2019 to Sep-2020)
- Lecturer and Student Counselor at Institute of Business Administration, Karachi (Jul-2018 to Feb-2019)
- Lecturer at Institute of Business Administration, Karachi (Aug-2005 to Jun-2018)
- Assistant Product Manager at Clarus (Pvt) Ltd (Mar-2005 to Jun-2005)
Academic Qualification
- PhD Marketing, Grenoble Ecole de Management France - 2018
- MBA (Marketing), Institute of Business Administration, Karachi - 2004
- BBA (Marketing), Institute of Business Administration, Karachi - 2003
Research Interests
My research interests lie at the intersection of marketing, consumer behavior, and brand strategy, with a special focus on entrepreneurial branding and sports marketing. I am particularly passionate about exploring niche markets, fan engagement, and the evolving dynamics of sports ecosystems in emerging economies
Courses Taught
- Fundamentals of Sport Marketing
- Principles of Marketing
- Marketing Issues in Pakistan
- Brand Management
- Advanced Brand Management
- Marketing Strategy
Research Output
Summary of Journal Publication
2018 | 2019 | 2020 | 2021 |
Category | # of Publications | JPI | Not in HJRS | 1 | 0 |
Total | 1 | 0 |
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Category | # of Publications | JPI | Not in HJRS | 1 | 0 |
Total | 1 | 0 | |
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Journal Publication(s)
- Dr. Nida Aslam Khan ,"Cricket, culture and loyalty: the passion for Karachi Kings despite poor performance",Sport, Business and Management: An International Journal.,Mar 06, 2025,,
- Dr. Nida Aslam Khan ,"Outbreak of COVID 19: Its impact on Brand Health and Marketing Communications",Ebook: Short Notes on the Economy During the Covid-19 Crisis,Apr 05, 2020,Pakistan,
- Dr. Nida Aslam Khan, Jami Moiz ,"The Curious Case of Capri Face Wash",IBA Business Review,Nov 06, 2018,Pakistan,Karachi
- Dr. Nida Aslam Khan, Jami Moiz ,"The Discourse: Doing it Differently - the Oreo Princess Campaign",IBA Business Review,Jun 30, 2016,Pakistan,Karachi
- Jami Moiz, Dr. Nida Aslam Khan ,"Lays: Halal/Haram Crisis",IBA Business Review,Jun 01, 2014,Pakistan,Karachi
- Dr. Nida Aslam Khan, Humayun Sultan Ansari ,"Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market",Interdisciplinary Journal of Contemporary Research in Business (IJCRB),Aug 01, 2011,,
Case(s)
- Dr. Nida Aslam Khan, Jami Moiz, Qashif Effendi ,"Reem Ka Steam: Penetrating the Branded Rice Industry of Pakistan",WARC Prize for Asian Strategy, Entrant, 2018,Sep 05, 2018,,
- Dr. Nida Aslam Khan ,"Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan",Asian Journal of Management Cases,Sep 01, 2018,India,
Book(s)
Conference(s)
- Dr. Sana Tauseef, Dr. Nida Aslam Khan, Dr. KANZA SOHAIL ,"Student performance and Student evaluation of instruction: moderating effect of faculty type.",SBS International Conference,Jun 24, 2022,,
- Dr. Nida Aslam Khan, Jami Moiz ,"Promotional Industry Merchandise – Market Expansion Vs. Market Development: The Case Of Crescent Enterprises",North American Case Research Association,Oct 08, 2020,United States,
- Jami Moiz, Dr. Nida Aslam Khan ,"Nutrilov: The Dilemma of Healthy Packaging for Granola Bars",North American Case Research Association,Oct 08, 2020,United States,
- Dr. Nida Aslam Khan, Jami Moiz ,"Rooh Afza – Tumbling Forward with Heritage",2018 Proceedings of the North American Case Research Association,Oct 04, 2018,United States,Orlando
- Dr. Nida Aslam Khan ,"Novella Chocolate: How not to be a Novice in Chocolate Industry",7th Asian Management Research and Case Conference; Convergence or Divergence: Emerging Trends in Management Research and Cases In Asia. Sub Theme: China One Belt, One Road Initiative: Implications for Management & Organizations in Asia,Mar 23, 2018,Pakistan,Bhurban
- Dr. Nida Aslam Khan ,"Animosity in the Indo-Pak Region: The Role of Product Knowledge",International Conference on Contemporary Issues in Business & Economics (ICCIBE),Jul 14, 2018,Turkey,Tokat
- Jami Moiz, Dr. Nida Aslam Khan ,"Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan",2018 Proceedings of the North American Case Research Association,Oct 04, 2018,United States,Orlando
- Dr. Nida Aslam Khan, Jami Moiz ,"Tariq Books: Responding to Changing Market Dynamics",NACRA 59th Annual Meeting 2017,Oct 19, 2017,United States,Chicago
- Dr. Nida Aslam Khan ,"Dunkin Donuts: Shake it with Caramel",NACRA 59th Annual Meeting 2017,Oct 19, 2017,United States,Chicago
- Jami Moiz, Dr. Nida Aslam Khan ,"Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited",16th International Entrepreneurship Forum (IEF),Sep 14, 2017,Nepal,Kathmandu
- Jami Moiz, Dr. Nida Aslam Khan ,"Issues and Challenges of Governance in South Asia",14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development,Apr 24, 2017,Maldives,Male
- Dr. Nida Aslam Khan ,"Building a brand of quick service restaurant [QSR]: a new trend in Karachi",1st National Research Conference,Mar 14, 2015,Pakistan,Islamabad
- Dr. Nida Aslam Khan ,"The Milk Chocolate Market: Exploring the Urban Pakistani Consumer",2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015; on the Theme "Redefining Value in Emerging Markets",Jan 20, 2015,United Arab Emirates,Dubai
- Dr. Nida Aslam Khan ,"Contraceptives Social Marketing:Tackling the Consumer Mindset in Pakistan Biogenics (Pvt) Ltd",4th Asian Management Research and Case (AMRC) Conference: Management Issues in Emerging Markets for Sustainable Business,Jan 10, 2015,Malaysia,Penang
- Dr. Nida Aslam Khan ,"The Effectiveness of Generational Segmentation in Telecommunication Sector: an Exploratory Study of Pakistani Market",LCBR European Marketing Conference,Aug 16, 2013,Germany,Frankfurt
- Dr. Nida Aslam Khan ,"Case study on Younus Textile Mills",2013 AJMC International Case Conference on Contemporary Management Practices,Jan 19, 2013,Pakistan,Lahore
- Dr. Nida Aslam Khan ,"Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market",Eurasia Economics and Business Society 2011 (EBES 2011) Conference.,Jun 01, 2011,Turkey,Istanbul
- Hira Channa, Dr. Nida Aslam Khan, Marium Rafique, S. Tariq bin Shahid, Ather Sheikhani ,"Case Study on Osman Malik- New Malik Automobiles [Presented in absentia]",International Conference on Management of MSMEs, Institute of Management Technology.,Sep 17, 2010,India,Nagpur
- Dr. Nida Aslam Khan ,"Is the Traditional Development of Brand Loyalty Dying: A Study of Food and Beverages Category in Pakistan", ,Jul 12, 2010,Finland,Oulu
Other(s)
Projects
- Lead and co-founder of Pakistan Sport Knowledge Cluster