School of Mathematics and Computer Science

Digital specialist conducts a session on digital marketing

February 03, 2022: The second session of ‘Learn from The Industry Leaders’ seminar series was conducted on the topic ‘Digital Marketing Strategy Building’. The guest speaker was IBA alumnus and Co-founder/Director Operations, Digital Eggheads, Mr. Safeer-E-Hussain. During the session, he discussed the steps of digital strategy building and the importance of marketing. Mr. Safeer also opined that one doesn't need to have a marketing background to do digital marketing.