Exploring The Heart of Retail

February 4 - 6, 2020: MBA students of Assistant Professor Marketing Mr. Jami Moiz's Retailing course were provided a wholesome learning experience in form of a trip to Jodia Bazar, the heart of retail, mentored by a seasoned retail consultant and COO of GotoExpress, Mr. Adnan Mirza.

The students explored the small crowded streets of Jodia Bazar, Lighthouse and Boltan Market. Mr. Mirza started the tour from Memon Masjid in Bolton Market and expertly led the group, navigating them through the crowded streets and explaining the different available products and their pricing and sourcing details. Mr. Mirza also shared details of suppliers for categories like skin care, fragrances, accessories, consumer goods and shoes. Every street presented a new product range and newer possibilities to the students with aspirations for entrepreneurship and career in the retail industry. Students also visited Jamaa cloth market to get a wholesome experience on the cloth business.

This visit was a follow up to Mr. Mirza's session with the students earlier in the semester, where he talked insightfully about retailing and e-retailing.