Faculty Profile

Dr. Amber Gul Rashid

Assistant Professor

Department: Marketing

Specialization:Business Management

Onboard Status: Available

Email: arashid@iba.edu.pk


Work Experience

  • Assistant Professor at Institute of Business Administration, Karachi (Apr-2020 to PRESENT)
  • Assistant Professor and Director QEC at Institute of Business Administration, Karachi (Nov-2018 to Mar-2020)
  • Assistant Professor at Institute of Business Administration, Karachi (Jun-2016 to Nov-2018)
  • Assistant Professor and Director QEC at Institute of Business Administration, Karachi (Aug-2012 to May-2016)
  • Assistant Professor at Institute of Business Administration, Karachi (Sep-2011 to Jul-2012)
  • Various Roles at Shell, Netherlands (Jan-2003 to Aug-2011)

Academic Qualification

  • PhD (Business Management), Salford University,Manchester - 2011
  • MSc (Computation), UMIST - 2001
  • BA (Business Studies), University of Sheffield - 2000

Research Interests

  • Business Management

Courses Taught

  • ADVANCED QUALITATIVE RESEARCH
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • GLOBAL INTER- CULTURAL BUSINESS
  • GLOBAL MARKETING MANAGEMENT
  • INTERNATIONAL MARKETING
  • RESEARCH SURVEY
  • SERVICES MARKETING
  • SOCIAL MEDIA MARKETING
  • SOFTWARE PROJECT MANAGEMENT

Research Output

Journal Publication(s)

  • Dr. Huma Amir, Nida Fatima, Dr. Amber Gul Rashid ,"The Impulsivity of Gen Z: The Influence of External and Situational Factors in a Traditional Buying Environment",Sukkur IBA Journal of Management and Business,Nov 05, 2024,,
  • Dr. Amber Gul Rashid, Dr. Zaheeruddin Asif ,"Gender inequality in the public sphere as perceived by Muslim female graduate students at a Pakistani higher education institution – a critical grounded theory perspective",Journal of Islamic Marketing,Oct 24, 2024,,
  • Dr. Amber Gul Rashid, Dr. Wajid H. Rizvi, Dr. Huma Amir ,"Deciphering Brand Loyalty through Brand Association and Emotional Confidence",IBA-Business Review,Jun 01, 2020,Pakistan,
  • Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz ,"Interest Free Micro Credit Loans: Pakistani Female Entrepreneurs",Journal of Islamic Marketing,Sep 09, 2019,,
  • Dr. Saima Husain, Dr. Amber Gul Rashid ,"IBA Business Review",Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children,Jul 01, 2018,Pakistan,
  • Dr. Amber Gul Rashid ,"Religious tourism – a review of the literature",Journal of Hospitality and Tourism Insights,Feb 28, 2018,,
  • Dr. Amber Gul Rashid ,"The Offshore Outsourcing of IT Services as new service development; The role of change and its management",Journal of Organizaional Change Management,Jan 01, 2012,,
  • Dr. Amber Gul Rashid ,"The Journey to a Methodological and Analytical Framework - A Personal Story of Research",Interdisciplinary Journal of Contemporary Research,Jan 01, 2011,,

Case(s)

  • Dr. Amber Gul Rashid, Obaid Usmani, Dr. Lalarukh Ejaz, Hasan Faraz ,"Meezan Bank: Category Leader in Islamic Banking",Emerald Emerging Markets Case Studies,Sep 22, 2017,,
  • Ala Zia, Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz ,"Haseen Habib: 50 years in fire protection services",Emerald Emerging Markets Case Studies,Apr 20, 2017,,
  • Dr. Amber Gul Rashid ,"To Be Or Not To Be a Project Manager",HEC Montreal Case Catalogue,Nov 02, 2016,Canada,Montreal
  • Dr. Farah Naz Baig, Dr. Amber Gul Rashid ,"Baker Street",Emerald Emerging Markets Case Studies,Jan 31, 2016,,
  • Dr. Lalarukh Ejaz, Dr. Amber Gul Rashid, Dr. Khadija Malik Bari ,"The Express Tribune: Touching the Tricky Price Point",Emerald Emerging Markets Case Studies,Aug 12, 2015,,
  • Dr. Amber Gul Rashid, Sharmain Zain Haroon, Amna Nasir ,"One Agricultural Family’s Story",Emerald Emerging Markets Case Studies,Mar 01, 2014,,
  • Dr. Amber Gul Rashid ,"Cardosa’s Quest for Certification",International Journal of Case Studies in Management,Apr 01, 2013,,

Book(s)

    Conference(s)

    • Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir ,"Brand Association and Emotional Confidence: The Determinants of Brand Loyalty",In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham,May 25, 2018,United States,New Orleans
    • Dr. Lalarukh Ejaz, Mine Karatas-ozkan, Vadim Grinevich, Dr. Amber Gul Rashid ,"Informal Entrepreneurship, Pakistani Women And Extreme Institutional Voids - A Research Agenda",EURAM 2016,Jun 03, 2016,France,Paris
    • Dr. Amber Gul Rashid ,"Young, Intelligent, Assertive - Whats Holding Them Back",International Conference on Entrepreneurship for Young Women and Using of New Technologies: Issues and Challenges.Fatima Jinnah Womens University,Nov 27, 2013,Pakistan,
    • Muhammad Usama Anwar, Dr. Amber Gul Rashid ,"Female Entrepreneurs – A Review of the Literature and Proposed Conceptual Framework",2nd International Conference on Business Management,Mar 01, 2012,,
    • Dr. Amber Gul Rashid ,"The Offshore Outsourcing of IT Services From A New Service Development Perspective",The Proceedings of 11th Inter Conf Marketing Trend,Jan 01, 2012,France,Paris-Venice
    • Faryal Salman, Dr. Amber Gul Rashid ,"Home-Based Female Entrepreneurs in Pakistan: An Exploratory Case Study",1st IBA International Conference on Marketing,May 05, 2012,Pakistan,Karachi

    Other(s)

    • Dr. Amber Gul Rashid ,"Coherent, Long Term Plan could Better the Education System of Pakistan; Interview",Pakistan & Gulf Economist,Apr 27, 2015,Pakistan,
    • Amir Hussain, Dr. Amber Gul Rashid ,"Co-Editor: 5th 2013 ICICT Proceedings (IEEE)",IEE Xplore,Dec 15, 2013,Pakistan,Karachi

    Projects

      List to come