Faculty Profile

Dr. Amber Gul Rashid

Assistant Professor

Department: Marketing

Specialization: Business Management

Onboard Status: Available

Email: arashid@iba.edu.pk


Work Experience

  • Assistant Professor at Institute of Business Administration, Karachi (Apr-2020 to PRESENT)
  • Assistant Professor and Director QEC at Institute of Business Administration, Karachi (Nov-2018 to Mar-2020)
  • Assistant Professor at Institute of Business Administration, Karachi (Jun-2016 to Nov-2018)
  • Assistant Professor and Director QEC at Institute of Business Administration, Karachi (Aug-2012 to May-2016)
  • Assistant Professor at Institute of Business Administration, Karachi (Sep-2011 to Jul-2012)
  • Various Roles at Shell, Netherlands (Jan-2003 to Aug-2011)

Academic Qualification

  • PhD (Business Management), Salford University,Manchester - 2011
  • MSc (Computation), UMIST - 2001
  • BA (Business Studies), University of Sheffield - 2000

Research Interests

  • Business Management

Courses Taught

  • GLOBAL INTER- CULTURAL BUSINESS
  • GLOBAL MARKETING MANAGEMENT
  • INTERNATIONAL MARKETING
  • RESEARCH SURVEY
  • SOCIAL MEDIA MARKETING
  • SOFTWARE PROJECT MANAGEMENT

Research Output

  • Dr. Amber Gul Rashid, Dr. Wajid H. Rizvi, Dr. Huma Amir "Deciphering Brand Loyalty through Brand Association and Emotional Confidence", IBA-Business Review, Jun 01, 2020, Pakistan
  • Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz "Interest Free Micro Credit Loans: Pakistani Female Entrepreneurs", Journal of Islamic Marketing, Sep 09, 2019
  • Dr. Saima Husain, Dr. Amber Gul Rashid "IBA Business Review", Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children, Jul 01, 2018, Pakistan
  • Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir "Brand Association and Emotional Confidence: The Determinants of Brand Loyalty", In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, May 25, 2018, New Orleans, United States
  • Dr. Amber Gul Rashid "Religious tourism – a review of the literature", Journal of Hospitality and Tourism Insights, Feb 28, 2018
  • Dr. Amber Gul Rashid, Obaid Usmani, Dr. Lalarukh Ejaz, Hasan Faraz "Meezan Bank: Category Leader in Islamic Banking", Emerald Emerging Markets Case Studies, Sep 22, 2017
  • Ala Zia, Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz "Haseen Habib: 50 years in fire protection services", Emerald Emerging Markets Case Studies, Apr 20, 2017
  • Dr. Amber Gul Rashid "To Be Or Not To Be a Project Manager", HEC Montreal Case Catalogue, Nov 02, 2016, Montreal, Canada
  • Dr. Lalarukh Ejaz, Mine Karatas-ozkan, Vadim Grinevich, Dr. Amber Gul Rashid "Informal Entrepreneurship, Pakistani Women And Extreme Institutional Voids - A Research Agenda", EURAM 2016, Jun 03, 2016, Paris, France
  • Dr. Farah Naz Baig, Dr. Amber Gul Rashid "Baker Street", Emerald Emerging Markets Case Studies, Jan 31, 2016
  • Dr. Lalarukh Ejaz, Dr. Amber Gul Rashid, Dr. Khadija Malik Bari "The Express Tribune: Touching the Tricky Price Point", Emerald Emerging Markets Case Studies, Aug 12, 2015
  • Dr. Amber Gul Rashid "Coherent, Long Term Plan could Better the Education System of Pakistan; Interview", Pakistan & Gulf Economist, Apr 27, 2015, Pakistan
  • Dr. Amber Gul Rashid, Sharmain Zain Haroon, Amna Nasir "One Agricultural Family’s Story", Emerald Emerging Markets Case Studies, Mar 01, 2014
  • Amir Hussain, Dr. Amber Gul Rashid "Co-Editor: 5th 2013 ICICT Proceedings (IEEE)", IEE Xplore, Dec 15, 2013, Karachi, Pakistan
  • Dr. Amber Gul Rashid "Young, Intelligent, Assertive - Whats Holding Them Back", International Conference on Entrepreneurship for Young Women and Using of New Technologies: Issues and Challenges.Fatima Jinnah Womens University, Nov 27, 2013, Pakistan
  • Dr. Amber Gul Rashid "Cardosa’s Quest for Certification", International Journal of Case Studies in Management, Apr 01, 2013
  • Faryal Salman, Dr. Amber Gul Rashid "Home-Based Female Entrepreneurs in Pakistan: An Exploratory Case Study", 1st IBA International Conference on Marketing, May 05, 2012, Karachi, Pakistan
  • Muhammad Usama Anwar, Dr. Amber Gul Rashid "Female Entrepreneurs – A Review of the Literature and Proposed Conceptual Framework", 2nd International Conference on Business Management, Mar 01, 2012
  • Dr. Amber Gul Rashid "The Offshore Outsourcing of IT Services as new service development; The role of change and its management", Journal of Organizaional Change Management, Jan 01, 2012
  • Dr. Amber Gul Rashid "The Offshore Outsourcing of IT Services From A New Service Development Perspective", The Proceedings of 11th Inter Conf Marketing Trend, Jan 01, 2012, Paris-Venice, France
  • Dr. Amber Gul Rashid "The Journey to a Methodological and Analytical Framework - A Personal Story of Research", Interdisciplinary Journal of Contemporary Research, Jan 01, 2011

Projects

List to come