BA (Business Studies), University of Sheffield - 2000
Research Interests
Business Management
Courses Taught
GLOBAL INTER- CULTURAL BUSINESS
GLOBAL MARKETING MANAGEMENT
INTERNATIONAL MARKETING
RESEARCH SURVEY
SOCIAL MEDIA MARKETING
SOFTWARE PROJECT MANAGEMENT
Research Output
Dr. Amber Gul Rashid, Dr. Wajid H. Rizvi, Dr. Huma Amir "Deciphering Brand Loyalty through Brand Association and Emotional Confidence", IBA-Business Review, Jun 01, 2020, Pakistan
Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz "Interest Free Micro Credit Loans: Pakistani Female Entrepreneurs", Journal of Islamic Marketing, Sep 09, 2019
Dr. Saima Husain, Dr. Amber Gul Rashid "IBA Business Review", Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children, Jul 01, 2018, Pakistan
Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir "Brand Association and Emotional Confidence: The Determinants of Brand Loyalty", In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, May 25, 2018, New Orleans, United States
Dr. Amber Gul Rashid "Religious tourism – a review of the literature", Journal of Hospitality and Tourism Insights, Feb 28, 2018
Dr. Amber Gul Rashid, Obaid Usmani, Dr. Lalarukh Ejaz, Hasan Faraz "Meezan Bank: Category Leader in Islamic Banking", Emerald Emerging Markets Case Studies, Sep 22, 2017
Ala Zia, Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz "Haseen Habib: 50 years in fire protection services", Emerald Emerging Markets Case Studies, Apr 20, 2017
Dr. Amber Gul Rashid "To Be Or Not To Be a Project Manager", HEC Montreal Case Catalogue, Nov 02, 2016, Montreal, Canada
Dr. Lalarukh Ejaz, Mine Karatas-ozkan, Vadim Grinevich, Dr. Amber Gul Rashid "Informal Entrepreneurship, Pakistani Women And Extreme Institutional Voids - A Research Agenda", EURAM 2016, Jun 03, 2016, Paris, France
Dr. Farah Naz Baig, Dr. Amber Gul Rashid "Baker Street", Emerald Emerging Markets Case Studies, Jan 31, 2016
Dr. Lalarukh Ejaz, Dr. Amber Gul Rashid, Dr. Khadija Malik Bari "The Express Tribune: Touching the Tricky Price Point", Emerald Emerging Markets Case Studies, Aug 12, 2015
Dr. Amber Gul Rashid "Coherent, Long Term Plan could Better the Education System of Pakistan; Interview", Pakistan & Gulf Economist, Apr 27, 2015, Pakistan
Dr. Amber Gul Rashid, Sharmain Zain Haroon, Amna Nasir "One Agricultural Family’s Story", Emerald Emerging Markets Case Studies, Mar 01, 2014
Amir Hussain, Dr. Amber Gul Rashid "Co-Editor: 5th 2013 ICICT Proceedings (IEEE)", IEE Xplore, Dec 15, 2013, Karachi, Pakistan
Dr. Amber Gul Rashid "Young, Intelligent, Assertive - Whats Holding Them Back", International Conference on Entrepreneurship for Young Women and Using of New Technologies: Issues and Challenges.Fatima Jinnah Womens University, Nov 27, 2013, Pakistan
Dr. Amber Gul Rashid "Cardosa’s Quest for Certification", International Journal of Case Studies in Management, Apr 01, 2013
Faryal Salman, Dr. Amber Gul Rashid "Home-Based Female Entrepreneurs in Pakistan: An Exploratory Case Study", 1st IBA International Conference on Marketing, May 05, 2012, Karachi, Pakistan
Muhammad Usama Anwar, Dr. Amber Gul Rashid "Female Entrepreneurs – A Review of the Literature and Proposed Conceptual Framework", 2nd International Conference on Business Management, Mar 01, 2012
Dr. Amber Gul Rashid "The Offshore Outsourcing of IT Services as new service development; The role of change and its management", Journal of Organizaional Change Management, Jan 01, 2012
Dr. Amber Gul Rashid "The Offshore Outsourcing of IT Services From A New Service Development Perspective", The Proceedings of 11th Inter Conf Marketing Trend, Jan 01, 2012, Paris-Venice, France
Dr. Amber Gul Rashid "The Journey to a Methodological and Analytical Framework - A Personal Story of Research", Interdisciplinary Journal of Contemporary Research, Jan 01, 2011
