Lecturer at Institute of Business Administration, Karachi (Aug-2021 to PRESENT)
Lecturer at SZABIST (Aug-2015 to Jul-2019)
Management Associate at UBL (Nov-2011 to Aug-2015)
Academic Qualification
MSc (Marketing), Manchester Business School, UK - IN PROGRESS
BBA (Marketing), Institute of Business Administration, Karachi - 2011
Research Interests
Marketing
Courses Taught
ADVERTISING
EXPERIENTIAL LEARNING PROGRAM (ELP)
MARKETING ISSUES IN PAKISTAN
PRINCIPLES OF MARKETING
Research Output
Summary of Journal Publication
2018
2019
2020
2021
Category
# of Publications
JPI
Y
1
0
Total
1
0
Journal Publication(s)
Rimsha Bilal ,"Impact of Religiosity on Purchase of Beauty Products in Pakistan",Journal of Economics, Finance and Management Studies,Aug 08, 2021,India,
Rimsha Bilal, Anek Lala ,"Impact of Green Purchase Intention of Pakistani Millennials on Buying Environmentally Friendly Products",International Review of Management and Business Research (IRMBR),Jun 30, 2020,Pakistan,
Case(s)
Book(s)
Conference(s)
Rimsha Bilal, Sundila Sadiq ,"The Impact of Online Social Media Presence of Academic Institutions in Karachi on Student’s Accessibility Perception and Decision to Enroll",15th South Asian Management Forum,Sep 27, 2019,Pakistan,Sukkur
