Faculty Profile

Rimsha Bilal

Lecturer

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email: rbilal@iba.edu.pk


Work Experience

  • Lecturer at Institute of Business Administration, Karachi (Aug-2021 to PRESENT)
  • Lecturer at SZABIST (Aug-2015 to Jul-2019)
  • Management Associate at UBL (Nov-2011 to Aug-2015)

Academic Qualification

  • MSc (Marketing), Manchester Business School, UK - IN PROGRESS
  • BBA (Marketing), Institute of Business Administration, Karachi - 2011

Research Interests

  • Marketing

Courses Taught

  • ADVERTISING
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • MARKETING ISSUES IN PAKISTAN
  • PRINCIPLES OF MARKETING

Research Output


Journal Publication(s)

  • Rimsha Bilal ,"Impact of Religiosity on Purchase of Beauty Products in Pakistan",Journal of Economics, Finance and Management Studies,Aug 08, 2021,India,
  • Rimsha Bilal, Anek Lala ,"Impact of Green Purchase Intention of Pakistani Millennials on Buying Environmentally Friendly Products",International Review of Management and Business Research (IRMBR),Jun 30, 2020,Pakistan,

Case(s)


    Book(s)


      Conference(s)

      • Rimsha Bilal, Sundila Sadiq ,"The Impact of Online Social Media Presence of Academic Institutions in Karachi on Student’s Accessibility Perception and Decision to Enroll",15th South Asian Management Forum,Sep 27, 2019,Pakistan,Sukkur

      Other(s)


        Projects

        List to come