Faculty Profile

Dr. Saima Husain

Assistant Professor

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email: shusain@iba.edu.pk


Work Experience

  • Assistant Professor at Institute of Business Administration, Karachi (Aug-2023 to PRESENT)
  • Assistant Professor and Director QEC at Institute of Business Administration, Karachi (Aug-2020 to Jul-2023)
  • Assistant Professor and Chairperson of Marketing Department at Institute of Business Administration, Karachi (Jan-2020 to Aug-2020)
  • Assistant Professor at Institute of Business Administration, Karachi (Jun-2019 to Dec-2019)
  • Lecturer at Institute of Business Administration, Karachi (Aug-2006 to Jun-2019)
  • Assistant at Institute of Business Administration, Karachi (Mar-2006 to May-2006)
  • Visiting Faculty Member at CBM (Jan-2004 to May-2004)
  • Taught BC as a Part of Berlitz Team at PAF-KITE (Feb-2003 to May-2003)
  • Visiting Faculty Member at PAF- KIET (Sep-2002 to May-2003)
  • Assistant Marketing Manager at Berlitz Language Center (Feb-2002 to Sep-2002)
  • Assistant Manager Export Marketing at Gul Ahmed Textile Mills (May-2001 to Jan-2002)

Academic Qualification

  • PhD (Marketing), University of Southampton, UK - 2019
  • MBA (Marketing), Institute of Business Administration, Karachi - 2000
  • BBA (Hons Marketing), Institute of Business Administration, Karachi - 1999

Research Interests

  • Marketing

Courses Taught

  • ADVANCED QUALITATIVE RESEARCH
  • BRAND MANAGEMENT
  • CONSUMER BEHAVIOR
  • CULMINATING EXPERIENCE II
  • CONSUMER INSIGHTS
  • ENGLISH COMPOSITION
  • ENGLISH GRAMMAR
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • MARKETING ISSUES IN PAKISTAN
  • MARKETING MANAGEMENT
  • MBA PROJECT
  • METHODS IN BUSINESS RESEARCH
  • MS THESIS
  • PRINCIPLES OF MARKETING

Research Output


Journal Publication(s)

  • Dr. Saima Husain, Mike Molesworth, Georgiana Grigore ,"‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical Institutional Complexity and Emerging Consumption Practices in Pakistan",Marketing Theory,Jan 27, 2019,,
  • Dr. Saima Husain, Dr. Amber Gul Rashid ,"IBA Business Review",Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children,Jul 01, 2018,Pakistan,
  • Dr. Kamran Siddiqui, Dr. Saima Husain ,"ZARCO Exchange: Corporate Governance Failure",IUP Journal of Corporate Governance,Oct 01, 2013,India,

Case(s)

  • Dr. Saima Husain, Kanza Naheed, Mahrukh Isa ,"Veet: Facing the Cultural Challenge in Pakistan",Emerald Emerging Market Case Studies,Jun 22, 2016,,
  • Nadir Hashmi, Dr. Saima Husain ,"AIESEC: The Experience Pakistan Challenge",Emerald Emerging Market Case Studies,Mar 04, 2014,,

Book(s)


    Conference(s)

    • Dr. Saima Husain, Mike Molesworth, Georgiana Grigore ,"Consumption and the Body in Muslim Tween Tattooing Practices",10th EIASM Interpretive Consumer Research Workshop,May 10, 2019,France,Lyon
    • Dr. Saima Husain, Yasmin Zafar ,"Reinventing National Recipe Masala",8th Asian Management Research and Case Conference,Mar 24, 2019,United Arab Emirates,Al-Ain
    • Dr. Saima Husain ,"Consumer Socialization: Capturing the Perspective of the one Being Socialized",7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices,Apr 28, 2016,Denmark,Aalborg
    • Dr. Saima Husain ,"Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award)",Southampton Business School PhD Student Conference 2016,Mar 22, 2016,England,Southampton
    • Dr. Saima Husain, Ayeza Sumsam ,"Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan",2015 Annual Conference of the Emerging Markets Conference Board,Jan 20, 2015,United Arab Emirates,Dubai
    • Dr. Saima Husain, Kanza Naheed, Mahrukh Isa ,"Veet: Facing the Cultural Challenge in Pakistan",SWCRA Conference,Mar 01, 2012,United States,New Orleans
    • Dr. Farah Naz Baig, Dr. Saima Husain ,"Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers",ECIE Conference,Sep 15, 2011,England,Aberdeen,Scotland

    Other(s)


      Projects

      List to come