Assistant Professor and Director QEC at Institute of Business Administration, Karachi (Aug-2020 to PRESENT)
Assistant Professor and Chairperson of Marketing Department at Institute of Business Administration, Karachi (Jan-2020 to Aug-2020)
Assistant Professor at Institute of Business Administration, Karachi (Jun-2019 to Dec-2019)
Lecturer at Institute of Business Administration, Karachi (Aug-2006 to Jun-2019)
Assisted Mr. Sultan Raza at Institute of Business Administration, Karachi (Mar-2006 to May-2006)
Visiting Faculty Member at CBM (Jan-2004 to May-2004)
Taught BC as a Part of Berlitz Team at PAF-KITE (Feb-2003 to May-2003)
Visiting Faculty Member at PAF- KIET (Sep-2002 to May-2003)
Asst.Marketing Manager at Berlitz Language Center (Feb-2002 to Sep-2002)
Assistant Manager Export Marketing at Gul Ahmed Textile Mills (May-2001 to Jan-2002)
Academic Qualification
PhD (Marketing), University of Southampton, UK - 2019
MBA (Marketing), Institute of Business Administration, Karachi - 2000
BBA (Hons Marketing), Institute of Business Administration, Karachi - 1999
Research Interests
Marketing
Courses Taught
BRAND MANAGEMENT
CONSUMER BEHAVIOR
ENGLISH COMPOSITION
ENGLISH GRAMMAR
EXPERIENTIAL LEARNING PROGRAM (ELP)
MARKETING ISSUES IN PAKISTAN
MARKETING MANAGEMENT
MBA PROJECT
METHODS IN BUSINESS RESEARCH
PRINCIPLES OF MARKETING
Research Output
Dr. Saima Husain, Mike Molesworth, Georgiana Grigore "Consumption and the Body in Muslim Tween Tattooing Practices", 10th EIASM Interpretive Consumer Research Workshop, May 10, 2019, Lyon, France
Dr. Saima Husain, Yasmin Zafar "Reinventing National Recipe Masala", 8th Asian Management Research and Case Conference, Mar 24, 2019, Al-Ain, United Arab Emirates
Dr. Saima Husain, Mike Molesworth, Georgiana Grigore "‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical Institutional Complexity and Emerging Consumption Practices in Pakistan", Marketing Theory, Jan 27, 2019
Dr. Saima Husain, Dr. Amber Gul Rashid "IBA Business Review", Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children, Jul 01, 2018, Pakistan
Dr. Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", Emerald Emerging Market Case Studies, Jun 22, 2016
Dr. Saima Husain "Consumer Socialization: Capturing the Perspective of the one Being Socialized", 7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices, Apr 28, 2016, Aalborg, Denmark
Dr. Saima Husain "Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award)", Southampton Business School PhD Student Conference 2016, Mar 22, 2016, Southampton, England
Dr. Saima Husain, Ayeza Sumsam "Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan", 2015 Annual Conference of the Emerging Markets Conference Board, Jan 20, 2015, Dubai, United Arab Emirates
Nadir Hashmi, Dr. Saima Husain "AIESEC: The Experience Pakistan Challenge", Emerald Emerging Market Case Studies, Mar 04, 2014
Dr. Kamran Siddiqui, Dr. Saima Husain "ZARCO Exchange: Corporate Governance Failure", IUP Journal of Corporate Governance, Oct 01, 2013, India
Dr. Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", SWCRA Conference, Mar 01, 2012, New Orleans, United States
Dr. Farah Naz Baig, Dr. Saima Husain "Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers", ECIE Conference, Sep 15, 2011, Aberdeen,Scotland, England
