Faculty Profile

Dr. Wajid H. Rizvi

Professor

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email: wrizvi@iba.edu.pk


Work Experience

  • Professor at Institute of Business Administration, Karachi (Jul-2022 to PRESENT)
  • Professor and Dean School of Business Studies at Institute of Business Administration, Karachi (Mar-2021 to Jun-2022)
  • Associate Professor and Dean School of Business Studies at Institute of Business Administration, Karachi (Jan-2021 to Mar-2021)
  • Associate Professor and Director Business Administration Programs at Institute of Business Administration, Karachi (Jan-2020 to Dec-2020)
  • Associate Professor and Chairperson Marketing Department at Institute of Business Administration, Karachi (Oct-2019 to Dec-2019)
  • Assistant Professor and Chairperson Marketing Department at Institute of Business Administration, Karachi (Jan-2019 to Oct-2019)
  • Assistant Professor at Institute of Business Administration, Karachi (Aug-2015 to Jan-2019)
  • Visiting Faculty at Institute of Business Administration, Karachi (Jan-2015 to Aug-2015)
  • Lecturer at Shah Abdul Latif University (Aug-2007 to Aug-2015)
  • Marketing Manager at Cosmos Communication (Feb-2004 to Jul-2006)
  • Visiting Faculty at IBA Sukkur (Jan-2003 to Nov-2004)
  • Assistant Manager Administration at Pakistan Ordnance Factories (Feb-2002 to Dec-2003)
  • Management Trainee at Colgate Palmolive (Sep-2000 to Nov-2001)

Academic Qualification

  • PhD (Marketing), Swansea University, UK - 2014
  • MBA (Marketing), IBA-Karachi (Sukkur Campus) - 2000

Research Interests

  • Marketing

Courses Taught

  • ADVANCED & APPLIED BUSINESS RESEARCH
  • APPLIED BUSINESS RESEARCH (QUANTITATIVE)
  • APPLIED BUYING BEHAVIOUR
  • COMPUTATION & RESEARCH METHODS
  • CONSUMER BEHAVIOR
  • DARK SIDE OF MARKETING
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • MARKETING ANALYTICS
  • MBA PROJECT
  • METHODS IN BUSINESS RESEARCH
  • MS THESIS
  • NEURO-MARKETING
  • SEMINAR IN MARKETING THEORY

Research Output

Journal Publication(s)

  • Dr. Wajid H. Rizvi, Salman Memon, Abdul Samad Dahri ,"Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence",Foundations of Management,Jul 24, 2020,Germany,
  • Dr. Amber Gul Rashid, Dr. Wajid H. Rizvi, Dr. Huma Amir ,"Deciphering Brand Loyalty through Brand Association and Emotional Confidence",IBA-Business Review,Jun 01, 2020,Pakistan,
  • Baqir Ali Zardari, Zahid Hussain, Aijaz Ahmed Arain, Dr. Wajid H. Rizvi, M. Saleem Vighio ,"QUEST E-learning Portal: Applying Heuristic Evaluation, Usability Testing and Eye Tracking",Universal Access in the Information Society,Nov 09, 2020,,
  • Dr. Mohammad Asad Ilyas, Severine Le Loarne, Dr. Wajid H. Rizvi ,"Entrepreneurial Cognition Process within a Hostile Business Environment: A Research Study of High, Medium and Low Performing Entrepreneurs of Pakistan",IBA Business Review,Dec 31, 2019,Pakistan,Karachi
  • Aijaz Ahmed Arain, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio ,"Extending UTAUT2 toward Acceptance of Mobile Learning in the Context of Higher Education",Universal Access in the Information Society,Jul 22, 2019,,
  • Dr. Wajid H. Rizvi ,"Emotional Intensity: An Additional Dimension to Understand Emotional Confidence and Purchase Intentions",IBA Business Review,May 31, 2019,Pakistan,Karachi
  • Dr. Mohammad Asad Ilyas, Severine Le Loarne, Dr. Wajid H. Rizvi ,"The Entrepreneurial Cognition Process in a Hostile Business Environment: A Study of Successful Pakistani Entrepreneurs",IBA Business Review,Mar 01, 2019,Pakistan,Karachi
  • Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir ,"Enhanced Understanding of Purchase Intentions in the Context of Car Buying: Implications for Academics and Practitioners",IBA Business Review,Jun 30, 2018,Pakistan,Karachi
  • Aijaz A Arian, Zahid Hussain, M S Vighio, Dr. Wajid H. Rizvi ,"Factors Influencing Acceptance of Mobile Learning by Higher Education Students in Pakistan",Sindh University Research Journal (Science Series),Feb 01, 2018,Pakistan,Nawab Shah
  • Dr. Wajid H. Rizvi, Emrah Oney ,"The Influence of Emotional Confidence on Brand Attitude: Using Brand Belief as Mediating Variable",Economic Research,Jan 23, 2018,United Kingdom,London
  • Dr. Badaruddin A. Memon, Gul Hassan Bhutto, Dr. Wajid H. Rizvi ,"Measurement of Air Contamination in Different Wards of Public Sector Hospital (Teaching/Civil) Sukkur",Pakistan Journal of Pharmaceutical Sciences,Nov 01, 2017,Pakistan,Karachi
  • Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir ,"Measuring the Knowledge Creation Process in Pakistani Banks: Scale Development and Validation",IBA Business Review,Jul 20, 2017,Pakistan,Karachi
  • Salman Bashir Memon, Dr. Wajid H. Rizvi, Sumaiya Syed ,"Operationalization of Knowledge Management in Knowledge-Intensive Pakistani Banks: a Qualitative Case Study",Knowledge and Performance Management,Jul 12, 2017,Poland,
  • Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio ,"An Analysis of the Influence of a Mobile Learning Application on the Learning Outcomes of Higher Education Students",Universal Access in the Information Society,Jul 10, 2017,,
  • Emrah Oney, Gizem Guven, Dr. Wajid H. Rizvi ,"The Determinant of Electronic Payment Systems Usage: SEM Approach",Economic Research-Ekonomska Istraživanja,Apr 12, 2017,,
  • Usman Bashir, Salman Bashir, Dr. Wajid H. Rizvi ,"Effectiveness of Training Need Analysis: Philosophy to Practice - A Case Study of Pakistan Petroleum Limited",Journal of Managerial Sciences,Jul 17, 2011,Pakistan,

Case(s)

    Book(s)

      Conference(s)

      • Dr. Wajid H. Rizvi, Nisreen Ameen ,"Consumer Attention Towards Brands and Products versus Human Face in Video Advertisement: An Eye Tracking Study",2020 AMA Summer Academic Conference, "Bridging Gaps: Marketing in an Age of Disruption",Aug 19, 2020,United States,San Francisco
      • Dr. Wajid H. Rizvi ,"Brand Visual Eclipse (BVE): When the brand fixation spent is minimal in relation to the celebrity",NeuroIS Retreat 2019,Jul 10, 2019,Austria,Vienna
      • Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir ,"Brand Association and Emotional Confidence: The Determinants of Brand Loyalty",In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham,May 25, 2018,United States,New Orleans
      • Dr. Huma Amir, Dr. Wajid H. Rizvi ,"Brand Performance-Attachment Relationship: Social Image Mediation Effect",Australian and New Zealand Marketing Academy Conference, ANZMAC 2017,Dec 06, 2017,Australia,Melbourne
      • Dr. Wajid H. Rizvi ,"Formation of Emotional Confidence",Australian and New Zealand Marketing Academy Conference, 2017,Dec 06, 2017,Australia,Melbourne
      • Dr. Huma Amir, Dr. Wajid H. Rizvi ,"Role of Perceived Attributes in Understanding Consumer Purchase Intentions using the Theory of Planned Behavior: Case of an Economy Car Launch",39th INFORMS Society of Marketing Science (ISMS) Conference,Jun 10, 2017,United States,Los Angeles, California
      • Zahid Hussain, Wolfgang Slany, Dr. Wajid H. Rizvi, Adeel Riaz, Umair Ramzan ,"Measuring Usability of the Mobile Learning App for the Children",International Conference on Learning and Collaboration Technologies,Jun 08, 2017,Canada,Vancouver, BC
      • Dr. Huma Amir, Dr. Wajid H. Rizvi ,"Does Social Image (Pakistani Consumers) Mediate Relationship between Brand Performance and Brand Attachment for an Imported Cosmetic Brand?",2016 INFORMS Annual Meeting,Nov 16, 2016,United States,Nashville
      • Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio ,"Evaluating Usability of M-Learning Application in the Context of Higher Education Institute",Learning and Collaboration Technologies,Jun 21, 2016,United States,
      • Dr. Huma Amir, Dr. Wajid H. Rizvi ,"Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies",2016 AMS Annual Conference,May 18, 2016,United States,Orlando, Florida

      Other(s)

      • Dr. Wajid H. Rizvi, Dr. Huma Amir ,"Marketing to the Bottom of the Pyramid in Emerging Markets",3rd IBA International Conference on Marketing,Dec 19, 2016,Malaysia,Kuala Lumpur

      Projects

      • Neuro-Markeing Biometric Lab Principal Investigator (s): Dr. Wajid H. Rizvi RFPC Funded Project